Mission Report 2024
Serving more people
Between Blue Shield of California and Blue Shield Promise Health Plan, we operate in every corner of the state — offering programs and services to meet the needs of our members, employers and partners. We grew membership significantly in 2024, earning new business to reach 6 million members, including about 580,000 Blue Shield Promise members.
Partnering to serve those who serve California
The California Public Employee Retirement Program (CalPERS) expanded its relationship with Blue Shield of California, choosing us as the sole health plan to provide its Preferred Provider Organization offering, which covers 400,000 state employees, retirees and families. We also expanded our low-cost HMO plan to more California counties and enhanced CalPERS benefits. Additionally, we now serve more than 750,000 active-duty military members and families in California through TriWest Healthcare Alliance.
Meeting the needs of Medicare members
Each year, Blue Shield updates the programs and services available for older adults. In 2024, we introduced innovative technology to personalize care — including rolling out our new digital Member Health Record to Medicare Advantage members. We also prioritized movement and connections for older adults, including hosting an event for Heart Health Month at the San Diego Zoo in collaboration with long-time partner SilverSneakers®.
Our promise for a healthier California
Blue Shield of California Promise Health Plan, which serves about 580,000 Medi-Cal members in Los Angeles and San Diego counties, focused on making health care increasingly accessible and affordable to our members in 2024.
We celebrated grand openings of three new Community Resource Centers, jointly operated with L.A. Care Health Plan — Panorama City, South Los Angeles and West Los Angeles — expanding to 13 centers that offer free wellness programs and services.
We received a 4 out of 5 in the National Committee for Quality Assurance’s (NCQA) Medicaid Health Plan Ratings 2024, our highest score to date, excelling in disease prevention, overall care and member satisfaction.
We made breast cancer screenings more accessible through our mobile mammogram program, with 32 events at Community Resource Centers and in neighborhoods — providing screenings to 676 members.
Together with Ariana Huffington’s Thrive Global, we announced the new Thrive Global Cookbook, containing 60 recipes contributed by celebrity chefs, available to download in multiple languages. Recipes from the cookbook were incorporated into community health and education programming in Southern California.
We achieved an 83% overall redetermination retention rate through outreach during the Medi-Cal renewal process, including 85% retention rate for Black and Hispanic/Latino members.